Four Decades of Unwavering Commitment: Qingling and Isuzu Jointly Paint a Brilliant Future for ISUZU's Development in China

Four Decades of Unwavering Commitment: Qingling and Isuzu Jointly Paint a Brilliant Future for ISUZU's Development in China

    As widely recognized, 2025 marks the significant milestone of the 40th anniversary of the joint venture between Qingling and Isuzu. Over four decades of journey through challenges, Qingling and Isuzu have forged a time-tested and unbreakable partnership, jointly writing a remarkable story of mutual success in the commercial vehicle industry. The Isuzu brand has become synonymous with premium trucks in China, while Qingling stands as the only enterprise in China's commercial vehicle sector to maintain an uninterrupted 40-year foreign joint venture. Together, they have solidified ISUZU-branded commercial trucks' stellar reputation in the Chinese market

Forty Years of Steadfast Partnership: Establishing the Gold Standard for Commercial Vehicle Joint Ventures

    Looking back, Qingling stands as a pioneer, practitioner, and beneficiary of China's state-owned enterprise reform and opening-up. Its predecessor, Chongqing Automobile Manufacturing Plant, began vehicle production in 1969. Building on this legacy, the company seized the historic opportunity on May 13, 1985, partnering with Japan's Isuzu to establish

    "Qingling Motors Co., Ltd." in Chongqing. This groundbreaking venture became China's first Sino-Japanese automotive joint venture and Chongqing's inaugural Sino-foreign joint venture

Four decades of uninterrupted collaboration have yielded bountiful achievements, transcending mere technology transfer models. Qingling has not only consistently implemented "authentic Isuzu" technological standards to fully adopt ISUZU's complete commercial vehicle series, but has also localized R&D to align with Chinese market demands, achieving deep-rooted technological transformation. This enables the independent development and production of Isuzu-branded commercial trucks across light/medium/heavy-duty and pickup segments, along with six engine series ranging from 100-520 horsepower – all meeting global advanced technological benchmarks.

    From Isuzu's strategic equity increase to 20% deepening cooperation, to establishing joint venture subsidiaries specializing in engines, axles, castings, and core components, Qingling has embodied "step-by-step pragmatism". Externally pursuing "triple-introduction" (capital, technology, expertise) while internally driving "triple-restructuring" (system reform, organizational optimization, technological upgrading) with enhanced management. Through these efforts, Qingling has evolved into a technology-quality leader in China's commercial vehicle sector and become an indispensable strategic anchor in Isuzu's global operations

Resolute Commitment to Innovation-Driven Development: Setting the Gold Standard for Commercial Vehicle Technological Excellence and Quality

    By introducing globally leading light-duty commercial vehicle technologies, quality management systems, and lean production models, Qingling emerged as a pioneer in China's commercial vehicle quality revolution. Its impact ignited a "Jingle Bell Wave" in the domestic light truck market, where domestic brands successively adopted Bell-inspired names and embarked on imitation strategies. From engines and chassis to cabs, nearly every component of these vehicles bore traces of influence from Qingling-Isuzu light trucks

    True excellence in premium light trucks transcends superficial upgrades and component assembly – it demands system-level integration of aggregate technologies and decades of accumulated expertise. This enduring principle explains why Qingling has remained "Often Imitated, Never Equaled" in the industry. Guided by a relentless pursuit of perfection, the company has not only maintained four-decade technological parity with global benchmarks but has also pioneered co-creation partnerships with Isuzu in powertrain and vehicle engineering. Their jointly developed high-efficiency diesel engines – renowned for fuel economy, durability, and power density – have dominated market leadership for over thirty years

Embarking on a New Journey Together: Sustained Value Creation for Customers

    Countless logistics enterprises and truck operators choose Qingling and entrust their operations to the brand, not only for its proven durability and reliability, but also rooted in the inherited Isuzu technological DNA. This assurance stems from four-decade technical conviction forged through partnership, credibility forged through millions of users, and the unparalleled brand equity of being Isuzu's sole full-range commercial vehicle collaborator